Sales Email Signature: Templates & Best Practices

5 Things to Include in Your Sales Email Signature

• Clear Contact Information: Include your full name, job title, company name, phone number, and email address. Make it easy for prospects to reach you.
• Call-to-Action Button: Add a clickable button linking to your calendar booking page, product demo, or special offer. This can significantly increase conversions.
• Social Proof: Include testimonials, case studies, or trust badges. Social proof builds credibility and trust with potential customers.
• Professional Photo: A professional headshot helps build rapport and makes your emails more personal and memorable.
• Social Media Links: Include LinkedIn, Twitter, and other relevant social media profiles to expand your professional network.

3 Things to Avoid

• Too Much Information: Keep your signature concise. Avoid cluttering it with too many details, links, or promotional content. Less is more.
• Overly Aggressive CTAs: While call-to-action buttons are great, avoid being too pushy or salesy. Keep it professional and helpful.
• Outdated Information: Make sure all contact information, links, and social media profiles are current and working. Update your signature regularly.

Recommended Templates

These templates are perfect for sales professionals:

Example Copy Blocks

Best Practices for Sales Signatures

• Keep it professional but approachable
• Use consistent branding across your team
• Test your signature across different email clients
• Update your signature regularly with current information
• Include a clear value proposition or unique selling point
• Make sure all links are working and up to date